Coca-Cola launches first alcoholic drink in Japan

Coca-Cola has launched its first alcoholic drink, a lemon flavoured alcopop, in Japan in a bid to tap new markets and consumers.

In a global first for the US drinks giant, three fizzy lemon drinks went on sale on Monday.

The product aims at a growing market of young drinkers especially women.

Described by Coca-Cola as "unique" in the company's 125-year history, the three drinks range from 3% to 8% alcohol.

In keeping with the company's tradition, the recipe is closely guarded but the drinks are modelled on the country's popular Chu-Hi drinks, usually a mix of local spirit and a range of fruit flavours.

SOURCE: BBC NEWS
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