Arsenal in sponsorship deal with Rwanda

English football club Arsenal have signed a new sponsorship deal with Visit Rwanda, the country’s official tourism authority.

The Visit Rwanda brand will be on the shirt sleeves of all Arsenal’s teams.

The partnership is not entirely surprising. Rwanda's President Paul Kagame is an Arsenal fan.

Arsenal's chief commercial officer Vinai Venkatesham said:

Rwanda has been increasingly promoting itself as a tourist destination, and is one of only three countries in the world where the mountain gorilla is found.

SOURCE: BBC NEWS
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