World Cities Day highlights critical role of urbanization There is a need to address what has been described as the "deep challenges" of urbanization. That's the message of the Executive Director of UN-Habitat, Joan Clos, on World Cities Day, celebrated for the first time on 31 October. He says the day was created to celebrate the positive impact that well-managed urbanisation can have on economic, social and environment development. UN-Habitat estimates that more than two thirds of the world's population- nearly 5 billion- people will be living in cities by 2030. Mr Clos says there is a need to proactively shape urban areas to avoid their negative trends. "There's a huge need to address the deep challenges of urbanization. Of course, urbanization is a very good opportunity because it accelerates economic growth but also has challenges related to climate change, to inequality, to congestion, etcetera." The head of UN-Habitat added that urban transformation is inevitable, and will continue, as he describes it, "for better or worse". SOURCE: Stephanie Coutrix, United Nations.